UPBrand

Along with the identity, we and our sister studio Vidzu Media created an anthem to lift spirits and encourage donations to the region’s relief funds. The piece was voiced by none other than St. Louis Cardinals announcer Dan McLaughlin and will kick off tonight’s #RiseUpForHeroes TV special. Tune in to KSDK News 5 On Your Side at 9 p.m. tonight for the whole show, which includes special guests Jon Hamm, Nelly, Ellie Kemper, Jackie Joyner-Kersee and more. The special is produced by our sister agencies CPG Agency and Evntiv.

We were privileged to create a brand identity for #RiseUpForHeroes, an initiative spearheaded by St. Louis Blues, St. Louis Cardinals and other local businesses. For this identity, we were inspired by the shared blue hues of our city’s flag and of our healthcare leaders’ identities. We also used the fleur-de-lis to highlight the H in heroes as well as the action of rising up for one another. See more of our work at riseupforheroes.org.

Don’t worry. It’s all in your head. Our last and final flick in the #ExoticoFilmContest will have you itching for next year’s contest. Story based on submission by Desiree Mabe. Thanks again to the Shorty Awards for the nomination. #shortyawards #scarymovies #bestinadvertising

Dozens of entries. Four winners. One pumpkin-smashing success. The #ExoticoMisticoFilmContest called for fan-fueled scary story submissions. We selected the ones that made us most afraid of the dark and turned them into the first-ever Exotico Tequila scary movie film festival. Hats off to the whole spooky crew who made the #ExoticoFilmContest happen, including our good friends at Vidzu Media. Catch more details on the project, which is nominated for a Shorty Awards in the B...eer/Wine/Spirits category, by visiting the case study on our website. #shortyawards #scarymovies #bestinadvertising